June 8, 2017: Looking Ahead (And Back)!


Today Diverse Markets Management (DMM), the D.C. company known primarily for its management of outdoor markets, is looking forward both to a packed long weekend and several months ahead. And the look forward has prompted some backward reminiscing.

First, the long weekend begins 11 am to 2 pm tomorrow with SPARKET - A Creative Markett  on Crystal Drive between S 18th and 20th Streets in Crystal City, Arlington, VA. Among a nice grouping of artisans and food trucks serving the lunch time crowd expect also to find an exhibitor with a Tesla car promotion passing out lots of swag! And stick around to both shop and listen to Nancy & Art Lisi. Spring SPARKET continues every Thursday through June.

Next up is  MarketSW 4 to 10 pm Friday on The LotSW, 4th and M Streets, SW. D.C.'s first night market is now in its third year and recently expanded from a monthly seasonal event to twice a month, every second and fourth Friday, through October. A complete list of food and beverage providers, exhibitors and entertainment can be found here
Saturday, also find the Southwest DC Community Farmers Market on the LotSW, from 9 am to 1 pm. DMM recently added this farmers market to its resume along with oversight of most activity on LotSW, which includes daily picnic and game areas. "This week should be our best farmers market yet, as we've been aggressively seeking new sellers to serve the community," said DMM President Michael Berman. Find a mix of produce, prepared and specialty foods, community groups and entertainers participating each week. The market continues every Saturday through November 18.
And, of course, the weekend wouldn't be complete if it didn't conclude with  The Flea Market at Eastern Market 10 am to 5 pm Sunday on 7th Street SE between Pennsylvania Ave and C Streets SE on Capitol Hill! The grandfather of DMM-managed markets is now in its 34th season and runs every Sunday year round.
The look several months forward centers on the DMM announcement that applications are now being accepted for the 13th Annual Downtown Holiday Market (DHM). The market is held in the vibrant Penn Quarter neighborhood in Downtown DC with the Donald W. Reynolds Center for American Art and Portraiture as its backdrop behind the festival location on the wide sidewalk on the north side of F Street, stretching from 7th to 9th Streets NW. Opening on Friday, November 24, it will run continuously through Saturday, December 23.  Hours will be from Noon to 8 p.m. each day. Exhibitor information for 2017 is here.

DMM is also anticipating the finish of the Hine School development, now dubbed 700 Penn, late summer and the new plaza that will incorporate market activity.

New markets and special events in the works for the fall are also on the horizon and will be announced soon.


"The announcement that DHM is entering its 13th year brought back a flood of memories," reminisced Tom Rall, now DMM Director of Communications. "Perhaps it's because I had my 13th birthday on Friday the 13th that it seems significant.
"But I very much remember that DMM started 13 years ago last month and that DHM was the company's first project," Rall continued. "Besides Mike Berman, who was then, among other endeavors, nominally Communications Director for the flea market, which I had started and named in 1984; other directors of the original company besides myself and Mike as president were Vernon Burnett and William "Rudy" Coates, both who still serve as DMM managers.
"And very rewarding is that we're still dealing with many of the same organizations and people as we were then. Foremost among these are the Downtown DC Business Improvement District (BID) which was responsible for launching DHM and continues as the primary sponsor.
"Back then we were dealing with Steve Moore and Claire Carlin at the BID. Moore is now Executive Director of The Southwest Business Improvement District which sponsors much of DMM's activity on The LotSW. And Carlin is now VP of Partnerships and Alliances at DestinationDC, the city's official tourism promoter, of which DMM recently became a member," Rall said. "It's so gratifying to continue to work with such great people, who understand and support utilization of public space for markets."      
Rall also pointed out that he shouldn't overlook both Angela Fox, President/CEO of The Crystal City Business Improvement District, which is the primary sponsor of SPARKET, and the Vornado/Forest City partnership, backers of DMM work in both Crystal City and The LotSW. "In particular Frank Zambrano, a company general manager, has recently been very helpful in support of the SW farmers market." He concluded.