Jul 11, 2011: Socializing at The Flea Market

The Flea Market at Eastern Market has launched a Facebook page, announced Michael Berman, president of Diverse Markets Management (DMM) and flea market manager. "And the first 25 of our readers who are also Facebook members to click "Like" there, will receive a $25 gift certificate from us," Berman promised.  

Berman said the Facebook launch, also accompanied by the first ad taken on the popular social networking site, is just a part of the ambitious $40,000 advertising campaign promised to exhibitors in a recent letter and announced in this newsletter last month along with $20,000 in customer discounts in the form of a $2 off coupon on a printing of 10,000 promotional postcards.

 "We recently raised our exhibitor space rentals and wanted to give some value in return," he continued. "And we realized that we were woefully behind in our utilization of social media. Hopefully this promotion will get us on the fast track."
He also noted that the discount postcards can still be picked up Sundays at the informational table at the 7th & C Streets SE pedestrian entrance to the market on the Hine School yard. They have also been placed in major hotels and at the weekend Eastern Market metro plaza information tent, courtesy of the Capitol Hill Business Improvement District. He said future placement is planned with Events DC, the DC Chamber of Commerce, Cultural Tourism DC and the Capitol Hill Association of Merchants and Professionals.

A six-month partnership with The Washington Examiner was also announced recently by Berman. "Perhaps you've already noticed that the newspaper has an ad on our EasternMarket.net home page or the quarter page advertisements that we've begun running weekly in its print edition," he said.
The paper is also running a contest with a link from its daily e-edition on Thursdays to a chance to win a $10 gift certificate, the first of which was awarded last week. $2 discounts are also in the print edition ads. To win the gift certificate you must first subscribe to the e-dition.  Find the print ad on Thursdays in their Time Out section or enter online for the community section Thursdays.
The Washington Examiner has an average daily readership of  328,000+ and more than 2.8 million unique monthly online visitors.  Nine-out-of ten Examiner households read their home-delivered paper.  
For more information: www.washingtonexaminer.com

Berman said to also expect considerable DMM activity. Acceptances for the Arts on Foot show in September have been mailed and an exhibitor list will be posted soon on the show web site. Availability of applications for the Downtown Holiday Market in December and announcement of major changes for the DC Antique Photo Show next March are also expected on its Facebook page soon. He suggested subscribing to the DMM newsletter for more information.