the 2014 Tysons Corner Center Holiday Market
Friday, Dec 4 - Wednesday, Dec 24
We are pleased to announce the second annual Tysons Corner Center Christmas Market. This event will be a spectacular outdoor shopping experience inspired by the traditional German Christmas Markets. The event will take place for 20 days during prime holiday shopping time. It will open Friday, December 5, and will run through Wednesday, December 24. Hours will be from 11am-9pm each day, ending at 4pm, December 24.
Located on the grand Plaza at new mall entrances from the Silver Line Metro, the festival will be in a spectacular new space surrounded by amenities, including an ice skating rink, new offices, a new Lord & Taylor entrance, a Shake Shack, and outdoor seating around fire pits. A stage, dazzling Christmas tree, entertainment, beer garden and other festive and engaging activity will support the intimate gift purchasing and fun shopping experience of the market for 20+ exhibitor booths plus a large outdoor, tented German merchandiser Kathe Wohlfahrt store.
DMM Director of Communications Tom Rall, a 30+ year outdoor market manager, predicts “This will become the best market for exhibitor sales of all the markets with which I’ve been associated. I expect to see pedestrian access to the new mall entrances from the new subway stop to top 20,000 customer trips daily in December. And this is in addition to that generated from Mall signage, already in place, to the Plaza destination.”
Last December Tysons Center received more than 2.35 million customers with each mall entrance averaging nearly 13,000 customers per day. Tysons Corner Center is the most visited attraction in Northern Virginia. Tourists represent 20% of its customer base. There are 3,000 hotel rooms within 1-mile of Tysons Corner Center. The traveler profile is 30% mature families, 35-54, with one or more kids under the age of 18; 20% are affluent, high-income travelers with no children.
The Tysons Corner Center “shopper” is affluent with average household income of $148,000. 72% of center sales are from shoppers with incomes over $100k. One of the Top 5 Most Productive Shopping Centers in the Country, Tysons Corner Center has 25 Million Visitors annually - more than Disneyland’s 17.4 million visitors. Located in an area where median household incomes are more than double the U.S. average, the center is the largest taxpayer in the state of Virginia.
The Holiday Market will be well promoted in media and on site and inside the mall through a considerable PR and way-finding campaign. Tysons Corner Center also expects to provide additional sponsors for the event, part of a “Winterfest” theme.
The Christmas Market will be a juried, high-quality arts, crafts and gift market featuring a diverse display from exhibitors of many types of merchandise. Creation of an exceptional booth design to enhance appeal as a “storefront” business will be required. All exhibitors benefit from excellent amenities: 10x10' space tent structures with raised ground covering and closable front. Electricity is provided to accommodate additional display lighting. Parking is included in the space fee.
All exhibitors wishing to participate must complete the online application and pay a $40 application fee. A jury will review applications, images of products and booth display. Upon notification of acceptance, the space fee will be due. Participation of all 20 days is $4,000. Participation for the first 10 days is $2,000. Participation for the last 10 days only is $3,000. No other participation schedules can be accommodated. Participation for all dates encouraged.
The jury will review digital images on the following criteria:
• Uniqueness of Product(s)
• Quality of Product(s)
• Professionalism of Business
• Display Presentation- Inviting, seasonal and thoughtfully arranged booth
Only pre-approved products will be allowed to be displayed. DMM reserves the right to restrict or reject any exhibitor with products deemed unsuitable. All decisions are final.
Applicants must complete the online application form, include 3 images representative of the products to be sold and a booth display image, and pay $40 application fee. Information and application is available at DiverseMarkets.net
Upon notification of acceptance, the space fee will be due. There are no refunds after November 1 or for non-attendance. A $50 fee will be applied for dishonored checks.
Application Deadline : August 19
Notifications Emailed : September 9
Acceptance & Payment Deadline : October 7
Artist Guidelines : November 1
We look forward to your submission and a very profitable holiday season!